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【With the same author name:【Fei Xianzheng】 Found 1 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Cold or Warm: The Matching Effect between Self-awareness in Social Media Use and Communication Style of Luxury Advertising

Fei Xianzheng, Jiang Wen, Wang Haiyan

With the younger consumption groups of luxury brands and the wide application of social media, the marketing communication of traditional luxury brands is facing huge challenges. How to se...

First published at: Jul 20, 2024

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doi:10.16538/j.cnki.fem.20230901.301

Foreign Economics & Management, Vol. 46, Issue 07, pp. 102 - 119

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